A group of students requested me to shoot and edit an advertisement for them (for a business competition). To produce an appealing and innovative media text I used masking, animation, and overlays during editing. The decisions I had to make during production (shooting) were determined by the effects I had in mind for the video.
In this video, we went full swing on editing and mise-en-scene. Action-Match and short takes prevented the video from being boring due to the limited camera angles and movements. Animation, adding layers of lower opacity, black and white tint effect, reverse and repeat effect made the music video look more interesting. Write-on and flash effects were used to introduce the title in an innovative way. We used two studio lights, positioned at 45 degrees from the centre, with translucent white and red filters. A third light was used to form a rim of light behind the actress. https://www.youtube.com/watch?v=8rfe_siD6IE
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