A group of students requested me to shoot and edit an advertisement for them (for a business competition). To produce an appealing and innovative media text I used masking, animation, and overlays during editing. The decisions I had to make during production (shooting) were determined by the effects I had in mind for the video.
Once the music video was finally made, I was dying to see the audience reaction. Not just online but in real life too! The feedback I got was very positive and gratifying. The best part was showing the music video to the actors, who were amazed by the edited version of the clips they remembered shooting.
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